Last week I hosted a breakfast panel launching Girl Effect and Vodafone Foundation’s #girlsandmobile research to the development community! The event was a preview of one of the biggest studies ever conducted on girls and mobile. Later that day I had the pleasure of participating in the public launch at the Social Good Summit, where 16-year old filmmaker Zuriel Oduwole introduced the report with a fantastic presentation that had us all on our feet!
Our insights and evidence colleagues worked very hard on this, so well done team!
Less than a year after launching as a global brand Springster has landed, it’s first big donor partnership. Over the next two years, we will be working with the amazing Canadian non-profit Nutrition international to target malnutrition among adolescent girls in Indonesia using our thriving mobile community.
We all gathered at the Canadian Embassy recently for the launch of the partnership
(yeah that’s me in the red listening intently to our CEO Farah’s speech….hi mom)
Read more about the event here and you can watch our super cute video that gives an overview of the work we’re doing below.
We discussed how we can we both enable greater voice and participation while still ensuring that we are protecting young people and their privacy. We shared how on Springster we collect the data needed to be able to adapt platforms and content to users needs and interests while minimizing the data we collect, so that we are respecting privacy and reducing the potential for data breaches. We also explored how we use our data to understand the contribution of mobile and online platforms to behavior change whilst complying with privacy laws and regulations.
The secret to content that connects with girls? Listening to what they care about and creating platforms that move with them. I wrote this piece about how we at Girl Effect approach our content development process and the key to connecting with girls in authentic and impactful ways. Read more…
I was invited by the Vodafone Americas Foundation and Internews, to be part of a panel discussion about empowering women and girls with tools to make their voices heard, but also we explored how we can keep girls and women safe in these digital spaces.
Alongside me on the Panel was Kat Duffy, Vice President of Global Technology Programs at Internews, Emily May, co-Founder of Hollaback!, Alli Maloney, the News and Politics Editor at Teen Vogue, and Solange Nyasoso, a human rights advocate and journalist from the Democratic Republic of Congo.
They are all inspiring women who are doing great work to amplify the voices of women and girls online, and I was honored to share a platform with them!
In recognition of mobile innovation in emerging markets.
Girl Effect Mobile (GEM) has been shortlisted for a Glomo (Global Mobile) award for its work on connecting girls to important information, engaging content, and to one another.
GEM has been nominated for the ‘Best Mobile Innovation for Emerging Markets’ award in the Social and Economic Development category. The awards will be presented at this year’s Mobile World Congress in Barcelona.
I’m not one for industry hot air blowing and bro-butt-slapping (which tech has a lot of) but it’s something special when the work you do makes you feel something deeply. I am so proud to have had Facebook’s Founder Mark Zuckerberg highlight Girl Effect Mobile today with a touching video about the impact Internet.org has had in Africa. It was also how Facebook chose to launch its global incubator for Free Basics project (which is also coincidentally being lead by the amazing South Africa team at my employer Praekelt Foundation).
The moral of this story though is that when your work gives you warm, fuzzy and inspired feelings you know you’re on to something good, and Girl Effect has been that and so much more for me. #Grateful to get paid to do what I love AND do my bit to change the world in the process.
Guess who made it onto BET’s 10 Inspirational South African Women to Know list…me that’s who! Being honored by BET and in the company of legends like Lira, Bonang Matheba, Nandi Mngoma, and Lebo Mashile is actually somewhere on a bucket list I made once. So thank you BET for making this little African girl’s day!
Our awards included a Silver for Publisher sites (mass appeal) – Eye Witness News, a Bronze for Editorial – 947. And the biggie for the night an Honors Award for Best Publisher – Eye Witness News!
Beating out the biggest news websites in the country for this accolade was such a thrill for the small but amazingly talented and committed EWN team. As the digital content (mama) manager that watches over just how hard they work to push the envelope every day, I couldn’t be any prouder!
So proud of my BET News family! We won the Walter Cronkite Award For Excellence In Journalism for our body of US elections 2012 coverage including, the Second Coming documentary and coverage of the conventions and election night. If you’ll remember I worked as a researcher , PA and social media activations person for the live shows at BET News for the duration of the elections.