It’s been a busy few months at Girl Effect for me. I got promoted (yay me) and now lead content strategy across the organization. We also rolled out the first social campaign for the Nutritional International project and most excitingly we launched my passion project for the last few months Big Sis, Girl Effect’s first ever chatbot!
Big Sis uses guided conversation to answer girls’ questions about sexual health. Girls using Big Sis are guided through entertaining, informative content with quizzes (you know I had to have quizzes), to test their knowledge on sex, sexuality, contraception, and relationships.
Learn more about the iterative UCD process we employed to build Big Sis here.
We recently showcased our pioneering girl to experts at the Global Digital Health Forum in Washington DC. The forum is the leading networking event for global public and digital health experts from more than 100 countries.
Less than a year after launching as a global brand Springster has landed, it’s first big donor partnership. Over the next two years, we will be working with the amazing Canadian non-profit Nutritional international to target malnutrition among adolescent girls in Indonesia using our thriving mobile community.
We all gathered at the Canadian Embassy recently for the launch of the partnership
(yeah that’s me in the red listening intently to your CEO Farah’s speech….hi mom)
Read more about the event here and you can watch our super cute video that gives an overview of the work we’re doing below.
I spoke at the 2018 International Social and Behavior Change Communication Summit exploring the thorny oxymorons that the development sector routinely wrestles with as it integrates digital platforms into behavior change work.
The panel was moderated by Laura Baringer, Senior Manager Girls Connect (Girl Effect) and included Kecia Bertermann, Senior Manager Evidence, Girl Effect, Linda Raftree, Independent Consultant, and Samantha Jackson, Managing Director, Percolate Galactic
We discussed how we can we both enable greater voice and participation while still ensuring that we are protecting young people and their privacy. We shared how on Springster and the work we do at Girl Effect we collect the data needed to be able to adapt platforms and content to users needs and interests while minimizing the data we collect so that were respecting privacy and reducing the potential for data breaches. We explored how we use our data to understand the contribution of mobile and online platforms to behavior change whilst complying with privacy laws and regulations?
After 2 and half years as the digital content mama on GEM working with amazing media non-profit Girl Effect, I’m excited to finally be able to reveal our new rebrand as global girls digital brand Springster!
We traveled to 5 countries to talk to girls about what they wanted from GEM and girls told us they wanted to be part of something, as well as support and celebrate each other. We listened and responded with Springster, a brand that aims to build a community-focused identity and attitude, celebrating the diverse, inspirational and convention-defying experiences of all girls.
The branding is beautiful and it was amazing collaborating with the incredible brand team at Design Studio in London. But it’s not just our new illustrations (all done by an amazing female team we handpicked from almost every corner of the world) and fun UX that made this an amazing project for me, it was seeing how we’ve grown and evolved and learned with girls to bring them an even better version of our platforms. I have to give us all a pat on the back… we did good!
You can learn more about Springster in our factsheet
This article was originally published on Girl Effect.Org
In recognition of mobile innovation in emerging markets.
Girl Effect Mobile (GEM) has been shortlisted for a Glomo (Global Mobile) award for its work on connecting girls to important information, engaging content, and to one another.
GEM has been nominated for the ‘Best Mobile Innovation for Emerging Markets’ award in the Social and Economic Development category. The awards will be presented at this year’s Mobile World Congress in Barcelona.
I’m not one for industry hot air blowing and bro-butt-slapping (which tech has a lot of) but it’s something special when the work you do makes you feel something deeply. I am so proud to have had Facebook’s Founder Mark Zuckerberg highlight Girl Effect Mobile today with a touching video about the impact Internet.org has had in Africa. It was also how Facebook chose to launch its global incubator for Free Basics project (which is also coincidentally being lead by the amazing South Africa team at my employer Praekelt Foundation).
The moral of this story though is that when your work gives you warm, fuzzy and inspired feelings you know you’re on to something good, and the Girl Effect has been that and so much more to date. #Grateful to get paid to do what I love AND be able to do my bit to change the world in the process.