The secret to content that connects with girls? Listening to what they care about and creating platforms that move with them. I wrote this piece about how we at Girl Effect approach our content development process and the key to connecting with girls in authentic and impactful ways. Read more…
Have been lusting over Nigerian designer Eva Sonaike’s version of decadent Ankara interiors for a few years now, so it was such a treat to get to interview her for this piece on Essence.com. She’s such a dynamo, in a tough industry to crack for black people like decor she’s been doing that.
Love an unapologetically luxe, unapologetically African brand!
I worked on a really cool Girl Effect project with Save the Children in Indonesia recently.
As lead content strategist on the Dooit app, a financial literacy tool targeted at girls in school between 16-18 years old.
We wanted to adapt the successful Save the Children’s Skills to Success program curriculum into a fun mobile-friendly experience for girls.
Using UCD we worked with girls to design a product and content that would help them save money and reach their financial goals.
Understanding the constraints of low-income girls for whom banks are inaccessible or untrusted, it made sense to create a personal money mentor. Dooit guides girls in setting financial goals and then helps them to track savings.
Plus, it wouldn’t be a Khwezi content strategy for girls without fun quizzes, and games. Dooit encourages and supports girls while helping them to shift behaviors and improve their financial literacy.
My amazing friend and NYU classmate Claire Ward recently completed a documentary film about ColaLife, an innovative non-profit using the Coca-Cola distribution system in Zambia to distribute an anti-diarrhea kit, called Kit Yamoyo.
I voiced the film and couldn’t be more proud of the end product, it’s so well made and such an important story that needed to be told!
In other news, I love doing voice work because it keeps me connected to my radio roots, so doccie-makers… call me!
In recognition of Nelson Mandela’s upcoming 94th birthday, GlobalGrind put together a video series documenting how ‘Born Frees’ experience freedom in New York. I was one of the ‘Born Frees’ interviewed. Sharing my love for my country and gratitude for the legacy he has left, was an honour!
I’ve started freelancing again! I pitched this piece to True Love after watching family and friends go through lobola and wedding proceedings. I was so fascinated with the politics of the whole thing and decided it was worthy of further investigation, this was the outcome. Waiting for the tribalists to get on my case.
click on the permalink button in the gallery to read the article in full.