Gavel to Gavel Coverage of the Oscar Pistorious Trial

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I love working on projects that raise the game in innovation so I couldn’t be prouder of the online team’s contribution to Primedia’s groundbreaking coverage of the Oscar Pistorius trial, #OscarExtra, an online pop-up radio station running for the duration of the trial.

The idea came to us a way to run trial audio within all 4 of our station’s radio station apps and thanks to our team’s creative powers it quickly turned into an amazing full-service 12hr radio station. Sounds simple right? You optimize on the biggest media event of the year by providing dedicated coverage without cannibalizing on your regular radio programming, well yes and no. The operation of a live feed from the courtroom, a board operator, and a great radio presenter who did call-ins and commentary was pretty standard by radio standards and the online side of setting up a dedicated stream and quick turn around podcasts was one we already had waxed.  However, convincing all the station heads that it was better to do this cool groundbreaking content thing online only turned out to be the most challenging task of all :). You have to understand this in an environment where podcasts are still relatively new to our audience it looked like this massive risk…

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It’s a good thing I’m charming because our ‘launch it now and apologise later’ strategy… well, it could have gone sideways. But it didn’t because as it turned out radio listeners like to listen to things online too, especially when at work and the internet is easily accessible. Oscar Extra was one of our most popular online projects of the year with streams surpassing any of the numbers we had ever done in online audio before!

It was also really exciting to see the attention it got from the industry who thought it was groundbreaking too. 

UPDATE: #OscarExtra nominated for Bookmarks in the Integrated Multi-platform campaign category 

I love it when a calculated risk pays off!

Our team wins big at The Bookmarks!

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So proud of how well our team at Primedia Broadcasting did at this year’s Bookmarks Awards, South Africa’s digital industry’s very own Oscars. 

Our awards included a Silver for Publisher sites (mass appeal) – EYEWITNESS NEWS, a Bronze for Editorial (media – news, magazines, radio, and TV stations/networks) – 947. And the biggie fort the night an Honors Award for Best Publisher – EYEWITNESS NEWS!

Beating out the biggest news websites in the country for this accolade was such a thrill for the small but amazingly talented and committed EWN team. As the digital content (mama) manager that watches over just how hard they work to push the envelope every day, I couldn’t be any prouder!

My tribute to madiba

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Working on the funeral of former president Nelson Mandela was one of the most emotionally draining and sad events I have ever covered,  but it was also the most rewarding career highlight of my life!

Helping to build Ourmadiba.com and live blogging every second of his funeral kept me connected to his spirit in a way that I will not forget.

I did get to do some traditional reporting, too and one of my contributions includes this piece which is so me; this is my musical tribute to Madiba.  

Joburg Day Goes Live!

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Some new developments on the career front…

I’ve been working on digital strategy for Primedia Broadcasting over the last few months. They are the amazing media company behind brands like Radio 702, EWN, 94.7 Highveld Stereo, 567 CapeTalk and LeadSA.

My portfolio of work spans all the brands at this stage which has been pretty intense but it’s also been some of the most fulfilling work of my career particularly because of the freedom I’ve been given to to push boundaries!

One of my highlights has to be the live stream we did for 94.7’s annual Joburg Day Concert.

My role was basically managing all the content elements which included, the website, social media and the 12 hour live stream. Hosted on the Joburg Day site the stream broadcast the concert, behind the scenes live footage and prepackaged inserts to over 50 000 viewers *wowzers*!

Highlights include:

Hosting the top 3 most watched streams of the day, and the most watched of the week on live music portal irocke.com. Read about it hereJoburg Day Bands Views

Also being no. 1 trending on twitter in Johannesburg on the day.

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UPDATE: This is a great analysis of Joburg Day 2014…. which was a huge success http://www.primedia.co.za/30-000-fans-rocked-to-the-beat-of-947joburgday-with-mtn/