SBCC Summit – Addressing the Digital Condrum

I spoke at the 2018 International Social and Behavior Change Communication Summit exploring the thorny oxymorons that the development sector routinely wrestles with as it integrates digital platforms into behavior change work.

The panel was moderated by Laura Baringer, Senior Manager Girls Connect (Girl Effect)  and included Kecia Bertermann, Senior Manager Evidence, Girl Effect, Linda Raftree, Independent Consultant, and Samantha Jackson, Managing Director, Percolate Galactic

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We discussed how we can we both enable greater voice and participation while still ensuring that we are protecting young people and their privacy. We shared how on Springster and the work we do at Girl Effect we collect the data needed to be able to adapt platforms and content to users needs and interests while minimizing the data we collect so that were respecting privacy and reducing the potential for data breaches. We explored how we use our data to understand the contribution of mobile and online platforms to behavior change whilst complying with privacy laws and regulations?