Digital content for financial literacy

I worked on a really cool Girl Effect project with Save the Children in Indonesia recently.

As lead content strategist on the Dooit app, a financial literacy tool targeted at girls in school between 16-18 years old.

We wanted to adapt the successful Save the Children’s Skills to Success program curriculum into a fun mobile-friendly experience for girls.

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Using User Centered Design we worked with girls to design a product and content that would help them save money and reach their financial goals.

Understanding the constraints of low-income girls for whom banks are inaccessible or untrusted, it made sense to create a personal money mentor. Dooit guides girls in setting financial goals and then helps them to track savings.

Plus, it wouldn’t be a Khwezi content strategy for girls without fun quizzes, and games.  Dooit encourages and supports girls while helping them to shift behaviors and improve their financial literacy.

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