It’s been a busy few months at Girl Effect for me. I got promoted (yay me) and now lead content strategy across the organization. We also rolled out the first social campaign for the Nutritional International project and most excitingly we launched my passion project for the last few months Big Sis, Girl Effect’s first ever chatbot!
Big Sis uses guided conversation to answer girls’ questions about sexual health. Girls using Big Sis are guided through entertaining, informative content with quizzes (you know I had to have quizzes), to test their knowledge on sex, sexuality, contraception, and relationships.
Learn more about the iterative UCD process we employed to build Big Sis here.
We recently showcased our pioneering girl to experts at the Global Digital Health Forum in Washington DC. The forum is the leading networking event for global public and digital health experts from more than 100 countries.
The secret to content that connects with girls? Listening to what they care about and creating platforms that move with them. I wrote this piece about how we at Girl Effect approach our content development process and the key to connecting with girls in authentic and impactful ways. Read more…
After 2 and half years as the digital content mama on GEM working with amazing media non-profit Girl Effect, I’m excited to finally be able to reveal our new rebrand as global girls digital brand Springster!
We traveled to 5 countries to talk to girls about what they wanted from GEM and girls told us they wanted to be part of something, as well as support and celebrate each other. We listened and responded with Springster, a brand that aims to build a community-focused identity and attitude, celebrating the diverse, inspirational and convention-defying experiences of all girls.
The branding is beautiful and it was amazing collaborating with the incredible brand team at Design Studio in London. But it’s not just our new illustrations (all done by an amazing female team we handpicked from almost every corner of the world) and fun UX that made this an amazing project for me, it was seeing how we’ve grown and evolved and learned with girls to bring them an even better version of our platforms. I have to give us all a pat on the back… we did good!
You can learn more about Springster in our factsheet
We hooked up with Youtube to create a ten-episode web series for Springster Indonesia!
The show adapted some of our most popular on-site content into a fun, conversational format covering everything from a takedown of catcalling culture to tips on preparing for job interviews, to a light-hearted deconstruction of harmful period myths.
The series was hosted by an inspiring group of young female influencers including actress and pop sensation Sheryl Sheinafia.
Thanks to our incredible Indonesian creative team Percolate Galatic we were able to secure some of Asia’s coolest creative talent including award-winning director and filmmaker Lucky Kuswandi, and we even scored a jingle by rising 18-year-old Indonesian singer-songwriter Heidi Nasution!
Have been lusting over Nigerian designer Eva Sonaike’s version of decadent Ankara interiors for a few years now, so it was such a treat to get to interview her for this piece on Essence.com. She’s such a dynamo, in a tough industry to crack for black people like decor she’s been doing that.
Love an unapologetically luxe, unapologetically African brand!
One of my favorite things to do… writing about awesome women who inspire me. This travel piece for Essence.com was such a labor of love and admiration for my passport gang woman crush Lerato Mogoatlhe.
Oh and I can’t wait for her book Vagabond coming later this year…
I worked on a really cool Girl Effect project with Save the Children in Indonesia recently.
As lead content strategist on the Dooit app, a financial literacy tool targeted at girls in school between 16-18 years old.
We wanted to adapt the successful Save the Children’s Skills to Success program curriculum into a fun mobile-friendly experience for girls.
Using UCD we worked with girls to design a product and content that would help them save money and reach their financial goals.
Understanding the constraints of low-income girls for whom banks are inaccessible or untrusted, it made sense to create a personal money mentor. Dooit guides girls in setting financial goals and then helps them to track savings.
Plus, it wouldn’t be a Khwezi content strategy for girls without fun quizzes, and games. Dooit encourages and supports girls while helping them to shift behaviors and improve their financial literacy.